Fractional CMO

A fractional Chief Marketing Officer (CMO) can play a crucial role in the growth and development of a small business, particularly one with fewer than 25 employees. This part-time or contract executive brings high-level marketing expertise without the cost of a full-time CMO. Here are key aspects of their role:

Strategic Planning

ShopGadsden will work with you to develop and implement a comprehensive marketing strategy aligned with the company's business goals. This includes market analysis, identifying target audiences, setting marketing objectives, and creating a roadmap to achieve these objectives.  We have access to some of the latest macro- and microeconomic data to help your business best position itself for both the short and long term

Brand Development

We help establish and strengthen your brand identity, ensuring consistency across all marketing channels. This includes developing the brand’s voice, messaging, and visual identity to resonate with the target audience.  Most crucial in this stage is identifing your target customer, the person most likely to purchase your good or service.  ShopGadsden can also oversee the planning, execution, and optimization of marketing campaigns. This involves coordinating with internal teams and external vendors to ensure campaigns are delivered on time and within budget while tracking and analyzing their performance. 

Digital & Traditional Marketing

What sets ShopGadsden apart is that we don’t exclusively rely on digital marketing.  Your target demographic might not use any of the popular platforms or consume the media it might seem they do.  We do leverage digital marketing channels like social media, email marketing, SEO, but only where they benefit you and will never be used as a blank marketing strategy.  We will identify which geographical areas and activities your target audience frequents, focusing on organic and community based advertising first, giving you the competitive advantage and greater omnipresence with a focus on keeping advertising dollars in that community.  Our approaches often leads to considerably less advertising spend and quicker market penetration.

Team Leadership and Development

Having ShopGadsden for a fractional CMO means that we will guide and mentor your current marketing person or team, helping to sharpen their focus and enhance their capabilities. We also carefully manage the marketing budget, ensuring funds are allocated wisely to maximize ROI. This includes monitoring expenditures, forecasting future needs, and adjusting the budget as necessary.  Our philosophy is that any advertising dollars spent need to return to your business with friends and reduce your customer acquisition cost overall.

Market Research and Analysis
The fractional CMO conducts market research to stay informed about industry trends, macroeconomic data, customer preferences, and competitive activities. This information is used to make data-driven decisions and adjust marketing strategies accordingly.  We combine this unique research method with data that you have already collected to assess your current situation and give you a promising path forward.

This data and leadership will amplify your sales efforts to ensure any outbound communications from you are on point are aligned with your company messaging and help you reach sales goals. ShopGadsden will help create lead generation strategies, develop sales enablement materials, and make sure that sales and marketing are one cohesive unit.

Flexibility and Scalability

Given their part-time or contract status, a fractional CMO offers flexibility. They can scale their involvement based on the company's needs, providing more intensive support during key initiatives and scaling back during quieter periods.  With the flexibility of having ShopGadsden.com as your fractional CMO, we are a cost-effective for your small businesses that needs senior-level marketing expertise but cannot afford a full-time role. This approach allows businesses to access high-quality strategic guidance without the financial burden of a full-time salary and benefits.